Quick-casual food and entertainment demands quick-changing menus. Digital menus offer instant change capabilities, but food service professionals are realizing there is much more potential. Launching a digital menu improves your brand, enables instant in-store promotions, as well as media buying opportunities. Engaged customers are happy customers. Experts report that digital signage improves customer retention and boosts sales.
Impact Media is the leader in Digital Menu technology and we are prepared to serve your needs. We are living in an era where technology is changing so quickly that it is only a matter of time before all menus are enhanced with this technology. Why not consider replacing traditional fixed menus and old-fashioned backlit boards with large high-definition LCD screens to feature delicious food and beverage menu options, customized welcome messages, daily specials, retail merchandise, and even media buying opportunities?
Displayed on large flat-LCD screen, digital menus will help drive food and beverage sales by adapting the menu content automatically at different times of the day (breakfast, lunch, dinner), and by featuring different menu items or pricing based on customer demographics. Content and pricing are conveniently controlled from your corporate offices or locally by management. Our web-based technology also enables management of your digital menu from anywhere in the world, and allows us to fully support international expansion.
In addition to dynamic and engaging menu options, digital signage can feature live or recorded video, images and animation, and live data feeds such as news and weather. Menu boards can be fully customized to enhance and complement any theme or décor and can be integrated into existing POS systems.
With minimal support of your vendors and/or your neighboring businesses, your investment can go from the expense side of the ledger to the income side of the ledger very quickly Digital menus also represent an excellent branding and revenue-sharing opportunity for both your company and your franchisees/licensees.
Some of the advantages of digital menu boards include:
- State-of-the-art graphics, animations and video with dynamic pricing capabilities
- System is fully customizable to your 1950s-style look and feel
- Ability to promote up-selling of bundles and new menu items
- Increased revenue per customer
- Content updates delivered via the Internet
- Local, regional and network-wide price/menu changes available via the web
- Matinee/evening menus can be automatically changed based on time of day, day of week, or special event
We combine Impact Media’s creative power with our vast knowledge of how to use the restaurant and retail environments as an effective advertising medium, resulting in a powerful, appealing and motivating offering that engages, entertains and ultimately influences consumers, which will in turn build equity in your brand and increase sales. We also have our own in-house software and hardware and provide all the necessary training as well as ongoing technical and media sales support.
